Title:

Direct Marketing Coordinator

Location:

Suffolk

Salary:

GBP 26,000 to GBP 28,000 per year

Description:

A Direct Marketing Coordinator required by our Ipswich client. The successful candidate must have sound direct marketingexperience (either agency or client side) and a proven knowledge of customer database technology and campaign managementskills. You will have worked in a similar capacity and been successful in that role for at least two years. You will planand execute below-the-line activity aiming to promote the product and maximise opportunities for the customer database.Together with the Marketing Manager and the Marketing Services Manager, implement a direct marketing strategy, in linewith the overall Marketing and Corporate Strategy. Co-operate with external advertising agencies to ensure consistentbranding across all media. Work closely with the Customer Database Co-ordinator to maintain the highest level of dataintegrity. Produce high level management statistics from mailing and customer database activity to aid in decisionmaking. Produce timely and accurate data files based on specific marketing intelligence for mail-house fulfilment.Establish good relationships with external parties to assist in the purchase of cold lists. Produce dedicated campaignsto acquire high lifetime value customers with profiles in line with the general composition of existing client base. Ifyou are up to the challenge there is an excellent package available including a generous base salary, ContributoryStakeholder Pension from joining, Private Medical Insurance from 3 months service, Life Assurance, Income Protection andCritical Illness covers after 1 yrs service, 20 days holiday inc. with service to max 30, Employee Assistance Programmeand super Travel discounts.